CV Anne Kathrine Krøvel

SUMMARY

Sales director and media professional, strategic as well as operational in sales with a commercial mindset. Innovative, highly organized and collaborate well with others. Extensive experience with selling advertising and communication spaces to several industries, mainly health, fashion, beauty, interior and FMCG. Energetic and lively with excellent communication and presentation skills and enjoy an international company environment.

WORK EXPERIENCE 

Sales and PR Consultant, KAROKUL PR & Sales/Karoline Invest AS
March 2019 – present
Link to KAROKUL PR & Sales. / KAROKUL webshop / www.karokul.com
KAROKUL is an up and coming influencer/Youtuber/TikToker and is rapidly increasing from +200 000 subscribers.

Director of Sales, Bonnier Media, Oslo, Nov 2012 – March 2019
Bonnier Media AS is a part of Bonnier AB, Sweden. Bonnier AB publishes twenty magazine print titles and numerous web sites and has developed several new digital services on the Norwegian market. The main source of income is advertising, subscribing, newsstand sale and events.

Bonnier Media Events hosted +5000 people every year on 20-30 different events;  Costume Awards, Tara Events, Iform-løp, Stella-events, Bo Bedre-events and shopping nights for advertisers/clients in the fashion and interior industry.

Director of Sales responsibilities:
Commercial revenues in particular and innovation/business development in general.
Commercial revenues: print ads, digital ads, influencer cooperations on all social media platforms; YouTube, Instagram, blog, sponsorships Bonnier Medias Events
Tot sum: 100M NOK
People development. Growth and education for sales department staff.
Staff responsibility: 35-20 people; Sales Managers, Key Accounts, Event Managers, Head of Analysis, Ad Ops/Back Office.

Marketing all products/titles, digital and print, towards media agencies, PR & advertising companies and clients/advertisers in general. PR & newsletters from the Bonnier Media Sales Department.
Readership measurements Ipsos MMI / TNS Gallup / AC Nielsen
MBL board of Sales Directors (MBL/Egmont/Aller/Bonnier)
Bonnier Media leader group 


Nordic responsibility for Cape Media, Media sales company Stockholm/Gothenburg, cross border advertising sales for Illustrated Science and National Geographic.

Innovation/business development: Participating in launching at the Norwegian Market, more than ten different magazine print titles, digital innovations; stylista.no, måltid.no, new high-end interior site, different print and digital advertising solutions.

Sales Manager, Bonnier Media, Oslo, Jan 2009 – Nov 2012

Sales Manager with responsibility for the print titles Bo Bedre, BoligPluss, Costume, Tara and for Bonnier Media Events. Staff responsibility: 8-10 Key Accounts and Event Managers in addition to own sales portfolio.
Tot sum 50 mill NOK

Sales Manager and Partner, MMK AS, Oslo, Sept 2001- Jan 2009

MMK AS was an advertising sales and event company who had Bonnier as one of the main clients.  MMK AS sold advertising for Bonniers eighteen different print titles in Norway, i addition to working for other partners as Schibsted, Egmont and SAS Media. Bonnier AB bought MMK AS in 2008.

Teacher Oslo Kommune, Oslo, August 1999 – June 2001

Teacher at Bekkelaget Skole and Brannfjell Skole ( 6th-10th grade) 

EDUCATION

Master of Management BI Executive Program, Oslo,  2011-2012
Innovation and Commercialization Executive Master of Management Program.
Part one of three.

Master of Education, MET Oslo and Akershus University College, 1991-1996
Adjunct with additional education.

Business Economist , NMH/BI Norwegian Business School, Oslo, 1990-1991

Examen Philosophicum, University of Bergen, Ålesund, 1989



ADDITIONAL INFORMATION

Mother of three girls; Karoline, YouTuber with 150 000 followers, Kristina, Master Student in International Marketing in London, Rebecca, Head of Influencers at United Screens.
Passionate about: women and gender parity, lifelong learning  and people development, interior, fashion and home decorating. Photographer; takes pictures every day. Dog owner.
Influencer/YouTube manager:
https://www.youtube.com/karokul, www.annekathrine.com, www.karokul.com 

Performance Coach, Grow Coaching Program, Oslo (6 months program)

Skills: WordPress, Google Analytics, Indesign, Photoshop, Illustrator.

Languages: Norwegian (Native), English (Proficient), Swedish/Danish (Proficient).

High willingness to travel.